Most B2B companies know they need strategic marketing. What they don't need is a $200,000-a-year CMO sitting in a corner office. That's where we come in.
A named strategist in your marketing meetings every month — not a rotating account team. Backed by the WSI global network when a project needs specialist hands.
As your fractional CMO, we learn your business, your customers, and your sales process. Then we build a marketing strategy grounded in reality, not theory. And unlike most consultants, we stick around to help you execute it.
We start with your business goals, not a template. Every recommendation ties back to revenue.
We work alongside your people, not above them. Weekly calls, shared docs, real collaboration.
We don't hand you a plan and disappear. We help you implement, measure, and adjust.
Scale up or down as your needs change. No long-term contracts required.
Pamela has spent 15 years in B2B marketing, specializing in industrial and technical companies — oilfield services, SCADA and industrial automation, chemical processing. As a fractional CMO, she works inside your business: building the plan, running the channels, and reporting in plain language.
Based in Katy, Texas, backed by the WSI global network — 1,000+ offices and 30 years of B2B marketing. When a project needs specialist hands — a developer, a designer, a paid-media buyer — the network provides them, with Pamela staying as your single point of contact.
A fractional CMO engagement is leadership work, not a deliverables list. These are the pieces that show up in every engagement.
An annual plan with a 90–120 day focus, built around your revenue goals and reviewed every quarter.
Where the money goes, why, and what we expect it to return. No channel gets funded out of habit.
We give your in-house marketer or coordinator direction, feedback, and a standard to work to.
We brief, review, and hold outside vendors to the plan so you are not managing them yourself.
Lead definitions, follow-up expectations, and CRM hygiene agreed with the people who carry quota.
A monthly dashboard and a call in plain language — what worked, what did not, what changes next.
We are not the right answer for everyone. Here is the honest comparison.
$200,000+ salary, months of recruiting, and a bet on one résumé.
Deliverables against a retainer, with the strategy assumed and the client left to steer.
Senior strategy plus hands-on execution, month to month, at a fraction of a full-time hire.
Engagements are scoped after discovery and billed monthly. No long-term contract is required — if the plan stops earning its keep, you should be able to stop.
Get on a call and describe the situation. If a fractional CMO isn't the right fit, we'll tell you what is.