B2B Marketing Services | WSI Bell Digital

Service list

Nine services, one plan.

You don't have to buy all of it. After discovery we recommend the two or three that will move your pipeline in the next 90–120 days, and we sequence the rest.

Fractional CMO & strategy

Senior marketing leadership on a part-time basis. Strategy development, team mentoring, budget planning, and executive-level reporting.

›Annual marketing plan tied to revenue goals
›Budget planning and channel allocation
›Mentoring for in-house marketing staff
›Executive-level monthly reporting

Website design & development

B2B websites built to generate leads, not just look pretty. Conversion-focused design, clear messaging, and technical SEO from day one.

›Messaging that leads with outcomes, not features
›Conversion paths for every buyer type
›Technical SEO built in, not bolted on
›Ongoing site maintenance and updates

SEO & generative search

Get found on Google and AI search tools. Technical SEO, content optimization, local search, and generative engine optimization for the way buyers search now.

›Technical audit and fixes
›Keyword and intent mapping
›Local and map-pack visibility
›Generative engine optimization

Content marketing

Blog posts, case studies, whitepapers, and industry content that speaks to technical buyers and non-technical decision-makers at the same time.

›Editorial calendar tied to the sales cycle
›Case studies and application notes
›Whitepapers and buyer guides
›Educational content, not salesy content

Email marketing & automation

Drip campaigns, newsletters, and nurture sequences that keep your pipeline warm — on platforms that track engagement and drive action.

›Nurture sequences by buyer stage
›Newsletters your list actually opens
›Distributor and dealer communications
›Engagement reporting that ties to pipeline

LinkedIn & social media

B2B social that reaches decision-makers. LinkedIn content, engagement strategy, and paid social for industrial and technical audiences.

›LinkedIn company and executive presence
›Content calendar and post production
›Engagement strategy, not just posting
›Paid social for B2B audiences

PPC & paid advertising

Google Ads, LinkedIn Ads, and retargeting managed for B2B ROI. We focus on cost-per-lead, not vanity metrics.

›Google Ads search and Performance Max
›LinkedIn Ads for named accounts
›Retargeting for long sales cycles
›Cost-per-lead reporting, not impressions

Analytics & reporting

Clear, actionable reporting that shows what's working and what isn't. Monthly dashboards tied to your business metrics, not just marketing metrics.

›Tracking and conversion setup
›CRM and lead-source attribution
›Monthly dashboard and review call
›Honest reads on what to stop doing

Brand development

Logo, messaging, collateral, and brand identity that positions your B2B company as the clear choice in your market.

›Positioning and message hierarchy
›Logo and identity systems
›Sales collateral and one-pagers
›Trade show and print materials

How engagements are packaged

Good, better, best — scoped after discovery.

We don't publish a price list, because a plan written before we understand your sales process isn't worth quoting. What we do commit to is structure.

Good

A focused starting point

One or two channels, a clear 90-day objective, and monthly reporting. For companies that need momentum before they need breadth.

Better

Strategy plus steady execution

A fractional CMO cadence with content, search and email running together. The most common shape of our engagements.

Best

Full-funnel with paid demand

Everything in Better plus paid search and social, landing pages, and attribution built for a long sales cycle.

All three tiers are month to month, with a real dollar figure quoted in writing after discovery. Ad spend and third-party software are billed separately and never marked up.

Everything your B2B marketing needs, under one roof.